This ad is an outdoor ad intended to put the Murray & Holt brand name in front of Central Oregon customers. The billboard size is 24 feet by 10.5 feet; its long-term placement is on the main Highway 97 artery between Bend and Redmond, Oregon. The design mirrors the license plate frame on every vehicle sold by Murray & Holt, and incorporates the logotype and the yellow background that is used consistenly by Murray & Holt. The ad was produced in collaboration with Murray & Holt’s ad agency, Niche Advertising.